Challenge
Bad Hambres started in a Phoenix kitchen with 120 burritos and a founder who had been obsessively cooking beans for a decade. Within a year, it had gone viral, amassed tens of thousands of followers, and built the kind of community most brands spend years trying to manufacture. The product was the brand. But a brand that lives online eventually needs to live in the real world too — and for Bad Hambres, that meant extending beyond the freezer and into wearables that could carry the same energy as the product itself.
Goal
We developed a merch line built around what Bad Hambres actually is — a founder-led, community-driven, unapologetically specific food brand with a distinct aesthetic and a loyal audience that would see through anything generic immediately. The brief was to build product that felt like a natural extension of the brand world, not a branded afterthought.
Result
Bad Hambres now has a merch line that sits as comfortably in its brand universe as the burritos do. Product that the community wanted to wear, built to a standard that matched the intentionality of everything else the brand puts out. And given both brands are rooted in Phoenix, this one felt close to home.
