Challenge
Arc Music Festival is Chicago's premier electronic music event — a three-day festival built around underground culture, world-class talent, and an audience that cares deeply about the world it moves through. Festival merch for an event like Arc can't feel like an afterthought. The community is design-literate, the brand has a distinct identity, and product that looked generic would have been immediately apparent.
Goal
We designed and produced Arc’s merch range, working from the festival’s visual identity and cultural positioning to build product that felt coherent with the event itself. Fabric selection, construction, print execution, and quality control were managed end-to-end, with the scale and timing demands of a major festival event built into the production plan from the start.
Result
Arc launched a merch line that matched the standard of the event it represented. Each piece held the festival’s identity, gave the community something worth keeping beyond the weekend, and was delivered on time for the event window.
