Challenge
Arc Music Festival is Chicago's premier electronic music event — a three-day festival built around underground culture, world-class talent, and an audience that cares deeply about the world it moves through. Festival merch for an event like Arc can't feel like an afterthought. The community is design-literate, the brand has a distinct identity, and product that looked generic would have been immediately apparent.
Goal
Our role was to develop Arc's merch line from design through to production. We worked from the festival's visual identity and cultural positioning to build a range that felt coherent with the event — handling design, development, and production end-to-end, with quality control managed across the full run.
Result
Arc launched a merch line that matched the standard of the event it represented. The range held the festival's identity across each piece, gave the community product worth keeping, and was delivered to timeline for the event window.
