BRAND DEVELOPMENT
Our team of brand strategists establish memorable, lasting visual, and verbal identities. We gain a deep understanding of your company's mission and then develop the essential assets to effectively convey that message.
• Flagship product design
• Flagship artwork design
• Seamless Print design
• Text/Logo/Artwork design
• 2D/3D Color CADS
• Tech-pack for each product
• Fabric Sourcing
• Fabric Development/Design
• Trim Sourcing
• Trim Development
• Pattern Making & Grading
• Physical Sample Creation
• Physical Custom Trims, Labeling & Packaging
1.
Create 3x different Visual Language development routes for interim presentation
• Concept Rationale
• Concept Mood-board
• Master Logo/Wordmark
• Logo Colour Variations
2.
Once a creative route has been chosen, we will develop the Visual Language further
• Language further
• Colour Palette
• Keyvisual
• Mini Image Bank
• Brand Story + BrandLine incorporation
• Brand Code including:
• Logo
• Incorporate BrandLine
• Pattern Expressions
• Quality Seal (if needed)
• Typography / Font Family
• Material palette
• Colour Palette (Primary + Secondary)
• Product Photography Style
• Kevvisual
• Social Media Visual Style
• Digital Tray Icon
• Mini Image Bank
3.
Develop a Mini style guide (5/6 pages) as InDesign and pptx/doc files with the following items below:
• Business card
• Letterhead / word document
• Email signature
• Group PPT template (2/3 slide designs)
• Creative concept for website (2/3 slide designs)
NOTE: This does not include structure/content map, pre-built templates, tech build or hosting and maintenance
4.
Handover: Once all has been approved and finalized
• Ready to use versions of the logo/wordmark as transparent png and jpeg
• Ready to use PPT template as .potx
• Ready to use Email signature as jpeg
• Ready to use Word template of Letterhead
• Mini image bank (using unsplash.com)
• Supply of all Open Files to the clients in-house department
PRODUCT DESIGN
We design industry leading, world-class apparel and accessories for our clients. Our experienced design team creates tech-packs to bring your designs to life, ready for development.
Delivered in a signature tech-pack, deliverables include:
• Flagship product design
• Flagship artwork design
• Seamless Print design
• Text/Artwork design
• 2D Color CADS Product
PRODUCT
DEVELOPMENT
In this step we develop your designs and bring them to life in physical sample form for your approval.
Delivered in physical sample form, we manage:
• Fabric Sourcing
• Fabric Development/Design
• Trim Sourcing
• Trim Development
• Pattern Making & Grading
• Physical Sample Creation
• Physical Custom Trims, Labeling & Packaging
PRODUCTION
In this step we manufacture your order based on the pre-production samples. In this step we will put our approved samples into production at our factory and manufacture the quantity order. Once the inspection is approved we will proceed to deliver the order to our warehouse. At this point the merchandise is ready for sale and fulfillment. Final manufacturing costs per unit will be determined upon the approval of the samples.
Our production includes custom labels, hangtags and poly bags.
Unit cost varies based on the style & quantity.
PRODUCT
PHOTOGRAPHY
In this step we offer world-class photography and video of the products, optimized for sale e-commerce. This step is pivotal for the brand's online presence, enticement to purchase and sales.
Deliverables Include:
• High-resolution 300 DPI jpegs
• Short Form Video
• Model Photography
• Flat lay imagery
• Option of either soft shadow or no shadow
• File Size: 3000 x 3000 pixels (suggested by Shopify) to allow close-up views
• Background options: 100% white or off-white/grey
• File delivery: JPEG
• File destination: Google Drive
Ready For Your Dream Brand? Book your discovery call today!
NOW IS THE BEST TIME TO START OR ELEVATE YOUR DREAM CLOTHING BRAND
