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RAC - Real Athletes Compete

TIMELINE:
120 Days
SERVICES:
Product Design
Development
Production
Product Photography
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Challenge

As a team of seasoned experts in design, development, and manufacturing, we sought to venture beyond creating products for others and build something uniquely ours. Enter RAC — a visionary platform to not only craft innovative retail products but also cultivate a brand that resonates deeply with our audience. RAC is our creative laboratory, a space where we experiment with new designs, pioneering techniques, and progressive brand-building, inviting our community along on this journey of discovery.

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Goal

Our inaugural drop introduces essential women's activewear — the core pieces that will anchor future collections. Each piece is meticulously crafted to set the standard for everything RAC will create, embodying both function and design in harmony.

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Result

To establish a foundational collection that embodies our vision and sets the groundwork for a distinct, enduring brand identity.

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Complete the interest form and our brand specialists will take it from there

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